Philip Lawrence - Marketing Analytics Summit

Philip Lawrence

Role:

Managing Partner

Company:

Bright Desert

Bio:

Philip is a seasoned full-stack engineer with over two decades of experience in web development and more than 15 years in a consulting capacity. His focus is on the human aspect when technology, digital analytics, and user experience (UX) intersect. He has worked across a wide variety of verticals and companies including Accenture, Buzzfeed, Christie’s, Nikon, Tiffany & Co., Quicken Loans, and many more. Philip originally created the award-winning Google Global Site Tag (Gtag) extension for Adobe Tags. Additionally, he owns and develops multiple browser extensions that have over 250k active installs, including Omnibug, a market leading QA tool. Phil serves as the link between the technical and business worlds translating business objectives to code that isn’t just technical sound, but sustainable as well

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