Bio:

Rachelle has spent more than a decade leading insights and recommendations in digital marketing for brand sites and activations with clients such as the Las Vegas Convention and Visitors Authority, CBRE, Epson, Stanley Black & Decker, Intel, Unilever, and Mazda. Sticking with the career motto that “data is data” Rachelle is profusely tool-agnostic, but has received accolades and certifications with Google Analytics (a “Top 5” contributor on the Analytics Solutions Gallery), Adobe Analytics (the first “Analytics Rockstar” from 2014 Adobe Summit), and Tableau (former Las Vegas User Group Leader). Rachelle is currently Director of Analytics at Wunderman Thompson where she has worked since 2010, and previous to that was an Interactive Producer at the private ad agency R&R Partners in Las Vegas, NV.