Bio:

Roberto is the co-founder of Tag Manager Italia, the leading Italian center of competence on Google Analytics 4 and Google Tag Manager. In 2022 he won the Digital Punchcard Prize at the Superweek Conference (Hungary) together with his business partner Matteo Zambon. He is the co-author of several technical handbooks about GA4 and GTM such as “GTM per chi inizia” and “GA4 per chi inizia”, a 616-page manual in Italian language which is probably the most complete book available about GA4. He is the co-host of the Italian based “GA4 Summit”, the biggest international event focused on Google Analytics 4 and its applications in marketing and advertising, with over 400 participants and international guests.