Sara Hoffman - Marketing Analytics Summit

Sara Hoffman


Director, Analytics Solutions




I’m a web analyzing [ lesbian in a hat ] who has been building websites and apps since high school. I’ve been in the digital development and measurement spaces for over 15 years across various consulting and in-house roles. I’ve made measurement and testing strategies for web builds and marketing or fundraising campaigns for healthcare clients, non-profits, and professional associations. I’m active with the Digital Analytics Association and currently serve as one of the DC Chapter leaders.

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