Sarah Walker - Marketing Analytics Summit

Sarah Walker


Director, Analytics & Insight


Nexstar, Inc.


Sarah Walker is an analytics professional who excels at turning data into insight for media companies. She is currently the Director of Digital Analytics and Insight for Nexstar, America’s largest local television ownership group. Sarah previously designed and managed the analytics reporting suite for Tribune Media, a top 60 web publisher. Sarah combines her passion for digital data and analytics with a sense of humor and knack for storytelling, attempting to make the most daunting of numbers easy to understand.  Prior to digital analytics, Sarah was in television research, doing sales-related analysis for Comcast and Discovery Networks.

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