Seung Park - Marketing Analytics Summit

Seung Park


Head of Digital Analytics and AI/ML Marketing Innovation


Seung Park is the Digital Marketing Analytics and Transformation Leader at Merck US and Global.  During her tenure at Merck, Seung is credited with building the digital campaign analytics group from the ground up for the US, including the reconstruction of analytics and reporting standardization.

 Prior to Merck, Seung spent 20 years in omnichannel retail with DSW, Anthropologie and Five Below, leading analytics and marketing teams. Seung began her digital career at KPMG consulting in the newly formed digital media and transformation group working to help companies in verticals like Telecommunications, Publishing and Media. She holds an MBA from Vanderbilt University.

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