Shari Cleary - Marketing Analytics Summit Livestream

Shari Cleary

Role:

Head of 3rd Party and Cloud-Based Measurement

Company:

Google

Bio:

Shari Cleary joined Google in October’20 as the new Head of 3rd Party and Cloud-Based Measurement.  In this role,  she partners with third-party measurement companies and builds proprietary solutions that assess brand impact of advertising on Google platforms.  In addition, she leads the measurement efforts for the product development and commercialization of Google’s Ads Data Hub (ADH).    
Shari joined Google from BuzzFeed where she was the SVP of Research, Insights, and Brand Planning.  In that role, she oversaw all advertising analytics and measurement for the company and helped brands create meaningful campaigns by engaging targeted audiences and driving real world action. She also spearheaded BuzzFeed’s data driven thought leadership research to identify industry and audience trends that pioneer the way marketers address business objectives. Prior to BuzzFeed, Shari served as SVP of Strategic Insights & Research for Comedy Central where she oversaw analytics and consumer insights across all platforms including digital and linear.  She also held senior research roles at Adobe Omniture, CBS, Comscore, and launched her career at ACNielsen.  Shari previously served as an Executive Board Member for the Digital Analytics Association, co-founded the Media Special Interest Group, and has spoken at numerous industry conferences worldwide.

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