Bio:

Victoria brings over 15 years of experience in digital analytics and consulting working across multiple industries with names like the Mayo Clinic, PayPal, the Four Seasons, Frontier Communications, AARP, and Pfizer. She brings a wealth of experience in translating data into insights whether that’s through reporting & dashboards, deep analysis, marketing mix modeling, or anything else needed to make digital experiences better. A two-time Adobe speaker and Certified Business Practitioner, she’s also qualified in Google Analytics 4, making her a trusted voice in the analytics space. Victoria earned her MSc in Business Analytics from the University of Essex and now calls Spain home.