Bio:

Vidya Subramanian is an Analytics leader with a focus on data driven organizations. She was featured in Forbes as one of the ‘8 Female Analytics Experts From The Fortune 500’. She authored ‘Adobe Analytics with SiteCatalyst’, and co-authored ‘McGraw-Hill’s PMP Certification Mathematics’. She has also published Data Driven Scrum Framework in the Intellectual Property Library and a case study with Google for Intuit’s implementation of Google Analytics.  She has been invited to speak at Google Attribution Salon Conference, DAA Symposium, and PMI Central Virginia Chapter. Vidya has instrumented Analytics across multiple companies like Genworth Financial, Intuit, and TIBCO. She currently leads efforts to analyze the digital footprint of Apple.