Analytics MCPs with Your LLM of Choice – 1/2 Day - Marketing Analytics Summit
Date:
Thursday, April 30, 2026
Time:
1:30 pm - 4:30 pm
Price:
See Ticket Options

Analytics MCPs with Your LLM of Choice – 1/2 Day

Ever wish you could just talk to your data? What about sending stakeholders to a place where they can get their data questions answered in real-time with context and data quality guardrails that you define? Well, thanks to MCP’s and Generative AI, that future is here. It’s “Conversational Analytics” and if you’re not enabling this today, you’re dangerously close to becoming a laggard in analytics and business intelligence. John walks you through setting up your own MCP and assuring the data accuracy you need to roll this out to your organization.

Prerequisites:

  • Come to this workshop to listen and learn, which requires no prep.
  • However if you want to walk out with a working version of Conversational Analytics here’s what you’ll need:
    • Editor/Admin access to GA4
    • Editor/Admin access to Google Cloud (or access to a preexisting IAM Service Account)
    • Editor/Admin access to Google Cloud (or pre-workshop enablement of the BigQuery API)
  • Want to know what to ask your IT team to walk in ready to activate? Here’s what you’ll need…

Ready to attend?

Register now! Join your peers.

Register nowView agenda
Newsletter
Knowledge is everything! Sign up for our newsletter to receive:
  • 10% off your ticket!
  • insights, interviews, tips, news, and much more about Marketing Analytics Summit
  • price break reminders