Building World-class Business Dashboards - Full Day - Marketing Analytics Summit
Date:
Thursday, June 5, 2025
Time:
8:30 am - 4:30 pm
Price:
See Ticket Options

Building World-class Business Dashboards – Full Day

Learn how to build world-class business dashboards from the author of the best-selling book The Big Book of Dashboards.

A well-designed dashboard can point out risks, opportunities, and more; but common challenges and misconceptions can make your dashboard useless at best, and misleading at worst. This workshop will discuss the tools, guidance, and models you need to produce great dashboards that inform, enlighten, and engage.

The Audience

This workshop is for anyone tasked with building or overseeing the development of business dashboards and is applicable to anyone who needs to help others better understand data to make informed decisions.

The workshop will appeal to all levels in the organization, from data analysts to C-Suite executives.

The Benefits

No other workshop presents concepts in data visualization and dashboard design theory with practical, real-world insights from an expert in the field.

Attendees will be able to immediately apply what they learn to their own work.

ROI: Better dashboards lead to better understanding which lead to better decisions.

Topics

  • Introduction and fundamentals of data visualization
  • Data representation and visualization types
  • Breakout session: how to visualize these data sets
  • Visualizing time
  • Breakout session: what’s wrong with this chart?
  • Engagement through personalization
  • Data visualization best practices and dashboard design
  • Dashboarding and AI
  • Dashboards for StoryFINDING vs. StoryTELLING vs. StorySPINNING
  • A design framework to make sure people use the dashboards you create and gain value from them.
  • Breakout session: chart creation and dashboard layout

Note: Instruction and examples focus on general best practices and are not tool specific. You do not need to bring a computer. Just bring whatever you like to use to take notes.

Materials

Each attendee will receive a copy of The Big Picture: How to Use Data Visualization to Make Better Decisions—Faster and The Big Book of Dashboards: Visualizing Your Data Using Real-World Business Scenarios.

Instructor

Steve Wexler, Founder & Principal, Data Revelations

Steve Wexler is the founder and chief chart looker-atter for Data Revelations. He is also the author of The Big Picture: How to Use Data Visualization to Make Better Decisions—Faster (winner of Data Literacy’s Most Insightful Data Book) and co-author of The Big Book of Dashboards: Visualizing Your Data Using Real-World Business Scenarios.

Steve has worked with ADP, Alcon, Amazon, ACLU, Gallup, Johnson & Johnson, Deloitte, ExxonMobil, Convergys, Consumer Reports, The Economist, SurveyMonkey, Con Edison, D&B, Marist, Cornell University, Stanford University, Stand Together, USAID, Tradeweb, Tiffany, McKinsey & Company, and many other organizations to help them understand and visualize their data. A Tableau Visionary (Hall of Fame) and Iron Viz winner, Steve also serves on the advisory board to the Data Visualization Society and is co-host of the popular webinar series Chart Chat (winner of Data Literacy’s most interesting podcast award).

His presentations and training classes combine an extraordinary level of product mastery with the real-world experience gained through developing thousands of visualizations for dozens of clients. Steve has taught thousands of people in both large and small organizations and is known for conducting his workshops and presentations with clarity, patience, and humor.

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