Building World-class Business Dashboards - Marketing Analytics Summit
Wednesday, June 5, 2024
8:30 am - 4:30 pm
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Building World-class Business Dashboards

Learn how to build world-class business dashboards from the author of the best-selling book The Big Book of Dashboards.

A well-designed dashboard can point out risks, opportunities, and more; but common challenges and misconceptions can make your dashboard useless at best, and misleading at worst. This workshop will discuss the tools, guidance, and models you need to produce great dashboards that inform, enlighten, and engage.

This workshop is for anyone tasked with building or overseeing the development of business dashboards and is applicable to anyone who needs to help others better understand data to make informed decisions.

The workshop will appeal to all levels in the organization, from data analysts to C-Suite executives.

Topics Include:

Introduction and fundamentals of data visualization

Data representation and visualization types

Breakout session: how to visualize these data sets

Visualizing time

Breakout session: what’s wrong with this chart?

Engagement through personalization

Data visualization best practices and dashboard design

Breakout session: chart creation and dashboard layout

The case for dashboards and interactivity

Dashboards for StoryFINDING vs. StoryTELLING

Art vs. infographic vs. business dashboard

Dealing with the real world


Note: Instruction and examples focus on general best practices and are not tool specific. You do not need to bring a computer. Just bring whatever you like to use to take notes.



Steve Wexler is the founder and chief chart looker-atter for Data Revelations. He is also the author of The Big Picture: How to Use Data Visualization to Make Better Decisions—Faster (winner of Data Literacy’s Most Insightful Data Book) and co-author of The Big Book of Dashboards: Visualizing Your Data Using Real-World Business Scenarios.

Steve has worked with ADP, Alcon, Amazon, ACLU, Gallup, Johnson & Johnson, Deloitte, ExxonMobil, Convergys, Consumer Reports, The Economist, SurveyMonkey, Con Edison, D&B, Marist, Cornell University, Stanford University, Stand Together, USAID, Tradeweb, Tiffany, McKinsey & Company, and many other organizations to help them understand and visualize their data. A Tableau Visionary (Hall of Fame) and Iron Viz winner, Steve also serves on the advisory board to the Data Visualization Society and is co-host of the popular webinar series Chart Chat (winner of Data Literacy’s most interesting podcast award).

His presentations and training classes combine an extraordinary level of product mastery with the real-world experience gained through developing thousands of visualizations for dozens of clients. Steve has taught thousands of people in both large and small organizations and is known for conducting his workshops and presentations with clarity, patience, and humor.


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