Ever celebrated a win that later felt… suspicious? Welcome to the club. This high-energy, hands-on session exposes the Data Dangers behind fake lifts, misleading metrics, and programs that silently stall or tank revenue. And here’s the twist: the real solution isn’t advanced math or fancier dashboards, it’s something far more foundational. It’s building experimentation literacy across your team so everyone speaks the same language, understands the same principles, and supports the same process.

This isn’t a stats class. It’s a fun, approachable crash course in the shared vocabulary, frameworks, and planning rigor that every modern digital experimentation program needs. Perfect for CEOs, product leaders, marketers, and experimenters who want to stop BS in its tracks and finally get their programs moving the needle in a meaningful way.

You’ll leave with tools, templates, and the clarity and confidence to call out nonsense with conviction. More importantly, you’ll leave ready to help your team build the literacy needed to make experimentation thrive long after the each test ends.

In this workshop, you’ll learn how to set up tests that align with business goals and how to establish success criteria that actually reflect what you care about. You’ll see how even high-maturity programs struggle without a shared language and how low-maturity programs can leap forward simply by adopting one.

Whether your program is in the crawl, walk, run, it fly stage, building literacy is the single most important investment you can make to improve outcomes and reduce BS decision-making.

By the end of the session, you won’t just understand Data Dangers, you’ll know how to prevent them through better planning, clearer language, and stronger alignment across everyone involved in digital experimentation. You’ll walk away with templates, planning guides, and ready-to-use frameworks you can bring back to your team or clients. And you’ll be ready to lead the charge toward a more confident, capable, and impactful experimentation culture, no matter your role or experience level.