Enterprise Adoption of Generative AI Capabilities - 1/2 Day - Marketing Analytics Summit
Wednesday, June 5, 2024
1:30 pm - 4:30 pm


See Ticket Options

Enterprise Adoption of Generative AI Capabilities – 1/2 Day

Enterprise Adoption of Generative AI Capabilities

Where does your organization even start with generative AI adoption?

We hold these truths to be self-evident that Large Language Models (like ChatGPT) are

a new type of computing

a new type of user interface

a new type of tool

going to have enormous impact

But now, you are faced with managing the biggest corporate revolution since computing started – including Digital Transformation.

Who is this workshop for?

Executives who are being pressed for a plan

Managers who want to get the most value the fastest

Individuals who want to spearhead bringing generative AI into the company

IT professionals who are tasked with managing this transformation

What will we cover?

Situational Awareness: assessing current use
Executive Alignment: developing a common vision
AI Council: monitoring innovation
Polices and Guidelines: creating rules and regulations
Training Rollout: educating as many as quickly as possible
Gen AI Integration: applying to processes, products, and services
Metrics Development: measuring which use cases are most valuable

ChatGPT ushered in a sea change in computation, and we need to change with it. Large Language Models are an entire new category of computing that can help you do (almost) everything.

We start with a brief but clear explanation of how these tools are made, what they do, and how we can use them to the best advantage.

You will walk away with some solid tactics for exploration, experimentation, and solid guidelines for creating a roadmap for bringing generative AI into your company in a controlled, methodical way.

Lead your company into the future of AI

Unlock the full potential of generative AI in your enterprise

Become the AI champion your company needs

Limited seating

Secure your spot now


Jim Sterne, Founder, Marketing Analytics Summit

Jim Sterne sold business computers to companies that had never owned one in the 1980’s, consulted and keynoted about online marketing in the 1990’s, founded the Marketing Analytics Summit in 2002 and co-founded the Digital Analytics Association in 2004. His twelfth book is Artificial Intelligence for Marketing: Practical Applications. He is now advising companies on analytics strategy planning at Data Driven Leaders Studio as well as teaching the ins and outs of Machine Learning and Generative AI. He has taught courses for the American Marketing Association, Coursera, LinkedIn Learning, and thousands of digital analysts at his Marketing Analytics Summit.

Ready to attend?

Register now! Join your peers.

Register nowView Agenda
Knowledge is everything! Sign up for our newsletter to receive:
  • 10% off your ticket!
  • insights, interviews, tips, news, and much more about Marketing Analytics Summit
  • price break reminders