Hands On with GA4 - Full Day - Marketing Analytics Summit
Wednesday, June 5, 2024
8:30 am - 4:30 pm
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Hands On with GA4 – Full Day

GA4 isn’t just Universal Analytics with a new coat of paint — it’s a whole new way of measuring website and app engagement. With the Universal Analytics sunset date looming, it’s time to get hands on with GA4. This workshop will teach you not only how to use GA4, but how to rethink your analytics implementations to truly take advantage of everything GA4 has to offer.

Dana orients you to the important differences that make all the difference. A new user interface and a new lens to view your data mean you’ll need this crash course in how to see the sort of reports you are used to, as well as understanding how events, events, events are now the name of the game. Standard reports are out the door and creating custom events for custom reports and dashboards are in the house.

But that’s just half the workshop. Dana helps you acclimate to new types of advanced features and settings that will get you up and running from a stand still. This is where you make the move from GA Universal user to GA4 pilot. It’s time to up your game.



Dana DiTomaso, President & Partner, Kick Point

Dana is President & Partner at Kick Point and Founder & Lead Instructor at KP Playbook, where she helps people and teams do better marketing. Alongside the team at Kick Point, Dana teaches people and teams how to set goals and track results so that they understand what strategies and tactics bring real value. In addition to speaking at conferences about reporting and analytics, SEO, and brand building, Dana is the weekly technology columnist on CBC Edmonton AM, and she teaches analytics at the University of Alberta. In her spare time, she enjoys yelling at football players and collecting hobbies.

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