GA4 can be a lot, especially if you were a Universal Analytics wizard. Where should you start? This workshop will teach you not only how to use GA4, but how to rethink your analytics implementations to truly take advantage of everything GA4 has to offer.

Dana orients you to GA4’s unique approach and powerful capabilities. This course will help you master GA4’s event-based measurement model and reporting system. Learn how to move beyond standard reports into the world of custom events, audiences, and segments, creating tailored reports and dashboards that deliver exactly the insights you need.

But that’s just half the workshop. Dana helps you navigate GA4’s advanced features and settings, transforming you from novice to skilled practitioner. This is where you’ll develop the expertise to fully harness GA4’s capabilities and take your analytics skills to the next level. It’s time to up your game.

Instructor

Dana DiTomaso, President & Partner, Kick Point

Dana is President & Partner at Kick Point and Founder & Lead Instructor at KP Playbook, where she helps people and teams do better marketing. Alongside the team at Kick Point, Dana teaches people and teams how to set goals and track results so that they understand what strategies and tactics bring real value. In addition to speaking at conferences about reporting and analytics, SEO, and brand building, Dana is the weekly technology columnist on CBC Edmonton AM, and she teaches analytics at the University of Alberta. In her spare time, she enjoys yelling at football players and collecting hobbies.