If you’re responsible for managing a team of digital analysts (or want to), Jim offers some practical advice from those who have been there and done that. Jim has interviewed dozens of Digital Analytics Managers, Directors, Vice Presidents – and frontline analysts who wish their bosses had a clue.

Learn the tricks and traps of interviewing, onboarding, and retaining top talent. The department you save may be your own.

What Keeps an Analyst Engaged?
Do You Know Their Personal Goals?
What Simple Tricks Can Make Your Team Cohesive?
How Do You Shift from Managing Them to Coaching Them?

This is very much a workshop situation. Yes, there are some slides to walk through but this will be a working session to talk about your situation. Come prepared to create your own To Do list and walk away with the confidence to help those you work with succeed.

Instructor

Jim Sterne, Founder, Marketing Analytics Summit

Jim Sterne sold business computers to companies that had never owned one in the 1980’s, consulted and keynoted about online marketing in the 1990’s, founded the Marketing Analytics Summit in 2002 and co-founded the Digital Analytics Association in 2004. His twelfth book is Artificial Intelligence for Marketing: Practical Applications. He is now advising companies on analytics strategy planning at Data Driven Leaders Studio as well as teaching the ins and outs of Machine Learning and Generative AI. He has taught courses for the American Marketing Association, Coursera, LinkedIn Learning, and thousands of digital analysts at his Marketing Analytics Summit.