Workshops - Marketing Analytics Summit 2024 - Phoenix, AZ

Workshops
April 27/30, 2026
Hilton Santa Barbara Beachfront Resort

Up your game by attending one of MAS’s indepth half day or full day workshops, delivered by highly-experienced practitioners, with years of engagement in real-work analytics.

Monday, April 27, 2026
From Dashboarder to Trusted Advisor – 1/2 Day
Jim Sterne
Monday, April 27, 2026
Intro to Analytics for Marketing Insights – 1/2 Day
Pierre DeBois
Thursday, April 30, 2026
Enterprise Adoption of Generative AI Capabilities – 1/2 Day
Jim Sterne
Thursday, April 30, 2026
Managing Analysts – 1/2 Day
Jim Sterne
Thursday, April 30, 2026
Data Dangers: How to Avoid BS Test Results without a Stats Degree – 1/2 Day
Kelly Wortham
Thursday, April 30, 2026
Analytics MCPs with Your LLM of Choice – 1/2 Day
John Lovett
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