When AI can produce the analysis, what makes you valuable?
Artificial Intelligence is changing your work but not lowering your worth.
Come away from the Marketing Analytics Summit with
- Immediately useful ideas
- Candid advice
- Lasting professional relationships
Using AI for more effective analytics
Improve analytical workflows, evaluate tools, and decide what to automate.
Looking at marketing through an analytics lens
Validate outputs, challenge assumptions, run experiments, and determine where marketing actually made a difference.
Having a tangible impact on your organization
Turn findings into budget decisions, better customer experiences, and action across the organization.
AI changes the work
You shape the decisions
Join marketing analytics practitioners and leaders to learn what works, test what’s trustworthy, and have a bigger impact on your organization.
What will you get?
- Methods to use immediately: Practical workflows, examples, and evaluation techniques you can use.
- Better judgment: A clearer understanding of when to trust an answer, investigate further, or change the question.
- More influence: Ways to explain findings, defend recommendations, and get decisions made.
- A clearer professional direction: Which skills to develop as AI takes on more analytical tasks.
- People you can call afterward: Peers who understand their problems and will share what actually happened.
The strongest reason to participate
Candid conversations about what failed, what required unexpected effort, and what people would do differently.
Come in person because of what you cannot do online:
- Discuss your real problems with experienced practitioners
- Compare strategies, approaches, and technologies
- Grow your professional network
Find out why performance changed—and what to do next.
Use AI to reduce reporting work while checking its accuracy.
Determine which marketing activities actually generate additional sales.
Make recommendations that earn budget and get acted on.
Compare notes with people solving the same problems.
Partners
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MARKETING ANALYTICS SUMMIT IN NUMBERS
Our 25-year conference history in sharing marketing analytics wisdom
Years
Total Events
Speakers
Companies
Speakers 2026
Our 25-year conference history in sharing marketing analytics wisdom
(See the the Evolution of Marketing Analytics here)
• Sharing marketing analytics wisdom since 2002
• Accelerator of 20,000 careers
• Launchpad of 100 start-ups
• Origin of the Digital Analytics Association
• Home to 1,500 speakers
• 100 conferences in 21 cities around the World
The Venue
Hilton Arlington
950 N Stafford St
Arlington, VA 22203
USA