When AI can produce the analysis, what makes you valuable?
Your ability to turn data into decisions that matter.
AI can generate the reports. Your value is knowing what to trust, what matters, and what to do next.
Spend two days with the people solving marketing’s toughest measurement challenges. Learn to use AI intelligently, make better decisions, and become the person leadership turns to when the numbers matter.
Discover how AI-powered analytics, new approaches to measurement, and human expertise are reshaping the future of marketing intelligence.
Learn what’s working. Challenge what’s changing. Build the skills to stay ahead.
Eliminate busywork
Use AI to reduce manual analysis and reporting.
Prove marketing’s contribution
Separate correlation from incrementality and identify what produces revenue.
Earn executive trust
Translate complex analysis into recommendations that influence decisions.
Protect your career
Develop the skills that make you more valuable as AI takes over routine analytics.
AI changes the work
You shape the decisions
Testimonials
What people say about Marketing Analytics Summit
One good decision can pay for the entire conference.
Avoid flawed attribution models, improve major budget allocations, and eliminate recurring reporting efforts.
Super Early Bird Registration: Register by November 13 and Reserve Your Seat at the Lowest Price
AI can do the analysis. MAS teaches you how to become indispensable.
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Take a tour of our previous conferences
MARKETING ANALYTICS SUMMIT IN NUMBERS
Our 25-year conference history in sharing marketing analytics wisdom
Years
Total Events
Speakers
Companies
Our 25-year conference history in sharing marketing analytics wisdom
(See the the Evolution of Marketing Analytics here)
• Sharing marketing analytics wisdom since 2002
• Accelerator of 20,000 careers
• Launchpad of 100 start-ups
• Origin of the Digital Analytics Association
• Home to 1,500 speakers
• 100 conferences in 21 cities around the World
Stay on the Leading Edge:
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AI-Powered Analytics
Put AI to work across your analytics workflows — from data quality and exploration to automated insights and intelligent agents.
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The Future of Measurement
Rethink attribution, experimentation, customer journeys and marketing performance in a world increasingly shaped by AI.
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The Future of the Analyst
Develop the skills, judgment and leadership needed to thrive as AI transforms the analytics profession.
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More Reasons To Come
Join marketing analytics practitioners and leaders to learn what works, test what’s trustworthy, and have a bigger impact on your organization.
What will you get?
- Methods to use immediately: Practical workflows, examples, and evaluation techniques you can use.
- Better judgment: A clearer understanding of when to trust an answer, investigate further, or change the question.
- More influence: Ways to explain findings, defend recommendations, and get decisions made.
- A clearer professional direction: Which skills to develop as AI takes on more analytical tasks.
- People you can call afterward: Peers who understand their problems and will share what actually happened.
The strongest reason to participate
Candid conversations about what failed, what required unexpected effort, and what people would do differently.
Come in person because of what you cannot do online:
- Discuss your real problems with experienced practitioners
- Compare strategies, approaches, and technologies
- Grow your professional network
Find out why performance changed—and what to do next.
Use AI to reduce reporting work while checking its accuracy.
Determine which marketing activities actually generate additional sales.
Make recommendations that earn budget and get acted on.
Compare notes with people solving the same problems.
The community that helped create digital analytics is shaping what comes next.
Be part of the future of marketing analytics.
The Venue
Hilton Arlington
950 N Stafford St
Arlington, VA 22203
USA
Right in the middle of Arlington’s vibrant Ballston area, adjacent to the Metro Orange Line, offering easy access to Downtown D.C., and Ballston Quarter, Northern Virginia’s premier destination for dining, shopping, and entertainment. 60 restaurants are within walking distance. Bluemont Junction Trail is a 10 minute walk away – perfect for a pre-show stroll or run.