Jim Sterne
Role:
Founder
Company:
Marketing Analytics Summit, Co-Founder Digital Analytics Association
Talks
Care and Feeding of Digital Analysts
Workshop: Care and Feeding of Digital Analysts – A Manager’s Guide
Keynote: Embracing Generative AI for Analytics
Keynote: The New Thing Generative AI Does
Introduction Exercise - Speed Networking
Getting to Know You - MAS Interviews
Bio:
Jim Sterne sold business computers to companies that had never owned one in the 1980’s, consulted and keynoted about online marketing in the 1990’s, founded the Marketing Analytics Summit in 2002 and co-founded the Digital Analytics Association in 2004. His twelfth book is Artificial Intelligence for Marketing: Practical Applications. He is now advising companies on the ins and outs of Machine Learning and Generative AI. His most popular workshops these days are Creating a Generative AI Adoption Roadmap and Generative AI: Creativity Powertool.
Talks 2022
Care and Feeding of Digital Analysts
Chain Reaction Panel on Data Quality
Intro to Artificial Intelligence for Marketing: Practical Applications
Talks 2022-2
Conference Chair Welcome - People Like Us
Workshop: Intro to AI for Marketing Workshop