If you’re the practitioner responsible for turning raw data into actionable Account Based Marketing (ABM) intelligence, this session is built for you. Lisa walks through exactly how to use ChatGPT alongside NodeXL and Excel to map influence clusters and spot early intent patterns. See practical workflows, prompt examples, and repeatable methods you can immediately apply to your own accounts. Reduce manual analysis time, improve accuracy, and deliver insights your sales and marketing teams will act on. Level up your analytical toolkit and become indispensable to your ABM program.