For years, the dashboard has been the center of marketing analytics. Teams gathered data, built reports, and waited for humans to interpret what mattered. But AI is changing that workflow fast. When querying data, generating SQL, summarizing insights, and even recommending actions become easier, the real bottleneck moves upstream: defining the right question, connecting business context, and turning signal into action.

Chalsea-Blaze explores a new way of thinking about marketing analytics in the AI era. Instead of treating dashboards as the final product, we can start to see analytics as a decision loop or command center where data, context, workflow, and action come together. Attendees will leave with a practical framework for identifying whether their teams are still operating in dashboard-era analytics and how to begin redesigning one workflow around faster, smarter decision-making.