Bio:

Chalsea-Blaze Chen is a data-driven storyteller and brand strategist with over 15 years of experience advancing digital analytics for global brands including Hyundai, Toyota, and Ford. As a CRM Analytics leader at INNOCEAN USA, she bridges data science, marketing, and human insight—translating complex data ecosystems into transparent, actionable strategies that drive measurable business growth.Beyond the corporate world, Chalsea is the founder and creative force behind DIMSUMX, a community platform that fuses analytics, culture, and connection through the expressive language of food. As a Community Architect, she curates heart-centered gatherings that spark authentic conversation, inspire innovation, and explore how data, AI, and human connection intersect. A returning speaker at the Marketing Analytics Summit, Chalsea brings a fresh, humanistic perspective to the evolving relationship between data intelligence and creative storytelling.