Speakers:
The Sense of Smell: Your Superpower
Date:
Tuesday, April 28, 2026
Time:
1:30 pm
Summary:
AI can clean data, write code, and produce insights at the push of a button. What AI can’t do is understand the business, anticipate stakeholder needs, or decide whether the output actually makes sense. Sam highlights the human skills required to thrive: psychology, context engineering, stakeholder discovery, and the ability to adapt insight delivery to each person’s learning style. Learn practical frameworks for:
” How the role of the Analyst is shifting in a AI forward world
” Understanding stakeholder fears, motivations, and communication styles
” Applying the smell- test to AI generated outputs
” Using GPT personas to deliver insights in email, TLDR, podcast, or deck format
Sam shares stories from a decade of frontline analytics experience to reveal when it’s time to crunch the numbers and when it’s time to trust your gut.