Marketing Analytics Summit Las Vegas | Agenda

Agenda Las Vegas 2020
Livestream on June 1-4

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All times are Pacific Daylight Time (PDT/UTC-7)

June 1, 2020

Monday

Mon

8:30 am

June 1, 2020 8:30 am

Intro to Artificial Intelligence for Marketing

Speaker: Jim Sterne, Founder, Marketing Analytics Summit

June 2, 2020

Tuesday

Tue

8:20 am

June 2, 2020 8:20 am

Conference Chair Welcome

Speaker: Jim Sterne, Founder, Marketing Analytics Summit

Tuesday

Tue

8:30 am

June 2, 2020 8:30 am

Using Data to Win the Lottery!

Speaker: Neil Mason, UK Country Director Boobook world, Director Emeritus Digital Analytics Association

Tuesday

Tue

9:00 am

June 2, 2020 9:00 am

Managing Many Sources of Truth

Speaker: Bob Selfridge, CEO & Founder, TMMData

Tuesday

Tue

9:30 am

June 2, 2020 9:30 am

Taking it to the Streets: Trying Digital Analytics Methods Offline

Speaker: Gary Angel, CEO, Digital Mortar

Tuesday

Tue

10:15 am

June 2, 2020 10:15 am

Building a Data Culture from the Ground Up

Speakers: Gabi Steele, Co-Founder, Data Culture Leah Weiss, Co-Founder, Data Culture

Tuesday

Tue

10:45 am

June 2, 2020 10:45 am

Add ‘Data Quality Guru’ to Your LinkedIn Profile

Speaker: Chris O’Neill, Solutions Engineer, ObservePoint

Tuesday

Tue

11:15 am

June 2, 2020 11:15 am

Developing a Culture of Testing

Speaker: Anil Batra, Managing Partner, Optizent

Tuesday

Tue

12:00 pm

June 2, 2020 12:00 pm

Data Visualization and Neuroscience: Why It Matters to the Analyst

Speaker: Tim Wilson, Senior Director of Analytics, Search Discovery

Tuesday

Tue

1:05 pm

June 2, 2020 1:05 pm

Five Things They Didn’t Teach You in Data Science School

Speaker: Dean Abbott, Co-Founder and Chief Data Scientist, SmarterHQ

Tuesday

Tue

1:50 pm

June 2, 2020 1:50 pm

Machine Learning FOMO: Keeping Pace with Data

Speaker: Vidya Subramanian, Analytics Leader, Major Consumer Electronics Manufacturer, Cupertino, CA

Tuesday

Tue

2:20 pm

June 2, 2020 2:20 pm

Top 5 Tips to Guarantee Reliable Decision Making

Speaker: Declan Owens, Digital Analytics Expert, AT Internet

Tuesday

Tue

2:50 pm

June 2, 2020 2:50 pm

Roundtable: Best. Advice. Ever.

Moderator: Jim Sterne, Founder, Marketing Analytics Summit

Tuesday

Tue

3:35 pm

June 2, 2020 3:35 pm

Effective Data Storytelling

Speaker: Brent Dykes, Chief Data Storyteller, AnalyticsHero

June 3, 2020

Wednesday

Wed

8:05 am

June 3, 2020 8:05 am

Getting Granular

Speaker: Matthew Aster, Head of Marketing, Equity Trust Company

Wednesday

Wed

8:45 am

June 3, 2020 8:45 am

I Walked a Mile in Your Shoes – and Boy, Do My Feet Hurt

Speaker: Melinda Byerley, Founding Partner, Timeshare CMO

Wednesday

Wed

9:15 am

June 3, 2020 9:15 am

Predictive Analytics and Machine Learning for Marketers

Speaker: Judah Phillips, CEO and Co-Founder, Squark

Wednesday

Wed

9:40 am

June 3, 2020 9:40 am

Birds of a Feather Conversations – pick your favorite topic

Speakers: Jim Sterne, Founder, Marketing Analytics Summit Brent Dykes, Chief Data Storyteller, AnalyticsHero Dean Abbott, Co-Founder and Chief Data Scientist, SmarterHQ Anil Batra, Managing Partner, Optizent Tim Wilson, Senior Director of Analytics, Search Discovery Melanie Bowles, Specialist - Optimization & Insights, InfoTrust Melinda Byerley, Founding Partner, Timeshare CMO

Wednesday

Wed

10:20 am

June 3, 2020 10:20 am

A Prescriptive Engine for Email Marketing

Speaker: Venkata Pakkala, Staff Data Scientist, Samsung

Wednesday

Wed

11:00 am

June 3, 2020 11:00 am

Avoiding the World’s Most Egregious Analytics Mistakes

Speaker: Mehwash Zafar, Senior Specialist, Performance Marketing, Deloitte Canada

Wednesday

Wed

11:45 am

June 3, 2020 11:45 am

DAA Women in Analytics

Speakers: Mary Owusu, DAA Board Member and WiA Advocate, Founder, MaryOwusu.com Neha Parekh, Graduate Student, Data Analytics, University of California Davis

Wednesday

Wed

12:20 pm

June 3, 2020 12:20 pm

Data Collection Today

Speaker: Cory Underwood, Platform Engineer, Search Discovery

Wednesday

Wed

1:50 pm

June 3, 2020 1:50 pm

The Power of Intention: Cultivating and Measuring Meaningful Marketing Impact

Speaker: Lacey Miyazaki, Americas Insight Manager, Marketing Solution, LinkedIn

Wednesday

Wed

2:35 pm

June 3, 2020 2:35 pm

Testing, Testing. Is This Thing On? Feeding Your Experimentation Strategy

Speaker: Melanie Bowles, Specialist - Optimization & Insights, InfoTrust

Wednesday

Wed

3:20 pm

June 3, 2020 3:20 pm

Why Building End-to-End AI is More Important than Models

Speaker: Kishen Jayanti, Data Science Lead, Anthem

Wednesday

Wed

3:50 pm

June 3, 2020 3:50 pm

Ask the Experts Keynote Panel – Jim Sterne and Friends

Speakers: Jim Sterne, Founder, Marketing Analytics Summit Ben Gaines, Director of Product Management, Adobe David McBride, DAA Board Member, VP, Digital Solutions, Course5 Intelligence Gabi Steele, Co-Founder, Data Culture Leah Weiss, Co-Founder, Data Culture Mary Owusu, DAA Board Member and WiA Advocate, Founder, MaryOwusu.com

June 4, 2020

Thursday

Thu

8:30 am

June 4, 2020 8:30 am

Visualization and Storytelling — The New Big Data Skill

Speaker: Lee Feinberg, Founder and President, DecisionViz

All times are Pacific Daylight Time (PDT/UTC-7)
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