Most of us are aware that Google Analytics 4 (GA4) will completely replace Universal Analytics in 2023. The new GA4 brings many new advanced features–but also many easy-to-make mistakes that can lead to bad data and therefore, poor business decisions by you and your team. Mary addresses the top 10 GA4 mistakes people make when setting up, configuring, and using GA4. Get your GA4 error-free with this action-packed session, so you can confidently eliminate disastrous oversight blunders from your GA4 property.