The time is upon us to optimize 1st Party Data through the implementation of CAPI’s (Conversion API). Unlike conventional (and soon outdated) methods dependent on pixels, CAPI mitigates signal loss, safeguarding the integrity of marketing capabilities. This, in turn, improves audience reach, conversions, Return on Ad Spend, and cost per acquisition across diverse advertising platforms. This is how you can seamlessly integrate first-party signals into ad platforms for a more accurate measurement of digital media performance. Barbara and Claire describe how CAPI unlocks a unified data strategy, augmenting your first-party digital data.