You are undoubtedly facing some common data challenges and understand the importance of strong governance. Barbara feels your pain and confirms how inconsistent data sources—like varied customer data from CDPs or different formats from advertising agencies—can disrupt customer segmentation, buying behavior analysis, and advertising effectiveness. She’s here to show how to use data governance to establish guardrails to manage these discrepancies. Want all your data aligned? Learn how to socialize the need for cross-departmental collaboration. Barbara also covers quality control techniques mitigate errors, ensure compliance, and reduce technical debt.