Communicating Analytics Value to Stakeholders - Marketing Analytics Summit


Carol Tran

Communicating Analytics Value to Stakeholders


Wednesday, May 12, 2021


8:15 am


When it comes to the business side of data science, getting buy-in from stakeholders may be more difficult than identifying and interpreting the analytics. Despite the simplest and most digestible visual graphics and reports, it is meaningless if the stakeholders do not see the value in basing their decision on the data. Not only will the reporting be a wasted effort on their end, but it will also be a waste of your time to provide these insights. Carol covers how to:

              1) Quickly identify communication gaps between analysts and business decision makers

              2) Implement actionable steps to overcome stakeholder buy-in obstacles

              3) Tie your insights to stakeholders’ goals and impact their bottom line

              4) Steer data’s influence towards business success

              5) Create a synchronized communication plan and deliver a common, core, analytics message

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