Communicating the Value of Controlled Experimentation - Marketing Analytics Summit Las Vegas


Valerie Kroll

Communicating the Value of Controlled Experimentation


Wednesday, June 21, 2023


10:40 am


You’ve proven that a red button is better than a blue button? Great; here’s your trophy. Convinced the Powers That Be to authorize a full-on program of controlled experimentation by showing them how to quantify the impact of Test and Learn? Gold star! What’s that? You haven’t yet? Then listen closely as Val shares how to get your entire org aware of all the learnings and actions taken, seek to improve the health of your program, and – ultimately – invest more in experimentation.

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