Communicating the Value of Controlled Experimentation - Marketing Analytics Summit Las Vegas

Speakers:

Valerie Kroll

Communicating the Value of Controlled Experimentation

date:

Wednesday, June 21, 2023

Time:

10:40 am

Summary:

You’ve proven that a red button is better than a blue button? Great; here’s your trophy. Convinced the Powers That Be to authorize a full-on program of controlled experimentation by showing them how to quantify the impact of Test and Learn? Gold star! What’s that? You haven’t yet? Then listen closely as Val shares how to get your entire org aware of all the learnings and actions taken, seek to improve the health of your program, and – ultimately – invest more in experimentation.

Ready to attend?

Register now! Join your peers.

Register now View agenda
Newsletter

Knowledge is everything!
Sign up for our newsletter to receive:

  • 10% off your ticket!
  • insights, interviews, tips, news, and much more about Marketing Analytics Summit
  • price break reminders