Data Democratization - a Perilous Journey - Marketing Analytics Summit


Yael Farkas

Data Democratization - a Perilous Journey


Tuesday, March 1, 2022


9:35 am


After several false starts, Europe’s leading perfume and beauty platform radically changed their operations to foster self-service, putting structures in place to cater to different demands at a higher speed. It started paying off right away in terms of more engaged stakeholders, more data-oriented questions, and ease of onboarding (thank you video training!). Yael shares the story of their approach, what works, and what did not… as well as a few surprises along the way.

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