Data Democratization - a Perilous Journey - Marketing Analytics Summit Las Vegas

Speakers:

Yael Farkas

Data Democratization - a Perilous Journey

date:

Tuesday, Mar 1, 2022

Time:

9:35 am

Summary:

After several false starts, Europe’s leading perfume and beauty platform radically changed their operations to foster self-service, putting structures in place to cater to different demands at a higher speed. It started paying off right away in terms of more engaged stakeholders, more data-oriented questions, and ease of onboarding (thank you video training!). Yael shares the story of their approach, what works, and what did not… as well as a few surprises along the way.

Ready to attend?

Register now! Join your peers.

Register now View agenda
Newsletter

Knowledge is everything!
Sign up for our newsletter to receive:

  • 10% off your ticket!
  • insights, interviews, tips, news, and much more about Marketing Analytics Summit
  • price break reminders