Head of Digital Intelligence
Parfümerie Douglas GmbH
Yael Farkas is an expert in digital intelligence with a background in business administration, specialized in media management, marketing, and economic psychology. Having started in the EU-funded Citizen Media project, Yael is now the Head of Digital Intelligence at Parfümerie Douglas. Over the last decade in the field, she has worked on and led various analyses and projects around topics like omnichannel-, app- & mobile analytics, as well as marketing analytics like attribution and MMM and data strategy. She’s renowned for establishing a successful group-wide analytics self-service and speaking at conferences about data-driven insights. Yael’s passion lies in creating value from data, reflecting her ongoing commitment to shaping the digital landscape.