Data Visualization and Neuroscience: Why It Matters to the Analyst - Marketing Analytics Summit Las Vegas

Speakers:

Tim Wilson

Data Visualization and Neuroscience: Why It Matters to the Analyst

date:

June 2, 2020

Time:

2:45 pm

Summary:

Whether you use Data Studio, Excel, Google Sheets, Tableau, R, or (most likely) some combination of platforms, data visualization is a core mechanism for communicating with your stakeholders. The difference between a mediocre illustration and an excellent visualization is whether a stakeholder struggles to internalize the information and fails to put it to use or understands and acts upon it. Tim walks through the neuroscience and psychology that underpins data visualization best practices in. He’ll gift you with platform-agnostic, effective, tactical tips that put you in the data illumination driver’s seat.

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