Embracing Digital Experience Analytics Transformation - Marketing Analytics Summit


Greg Dowling

Embracing Digital Experience Analytics Transformation


Friday, May 7, 2021


8:45 am



Organizations are being forced to transform. It’s no longer a decision that’s being debated at the top tiers of management. The time has come. Organizations need to embrace digital experience analytics transformation and understand the gap between the customer experience they are delivering and the experience their customers expect.

In this workshop, we’ll cover how you can traverse the path from data to insights and how your organization can embrace the changes required to achieve digital experience analytics transformation. You’ll come away with the building blocks for a future-proof digital measurement framework and the foundational pillars to drive transformational change within your organization.

We will answer the following questions:

  • What is the Digital Transformation Opportunity?
  • What is Experience?
  • What is Digital Experience Analytics Transformation?
  • How can I audit my current capabilities?
  • How can I take this forward in my organization?

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