From Data Misery to Continuous Data Literacy - Marketing Analytics Summit

Speakers:

Anil Batra

From Data Misery to Continuous Data Literacy

Date:

Wednesday, June 4, 2025

Time:

11:25 am

Track:

Summary:

A large organization needed to elevate its digital analytics education. The goal was to teach the principles behind data reports rather than just focusing on the platforms. Working with their agency, they went beyond a basic Data Literacy program to establish effective processes and position analytics as a key tool for decision-making. Anil and a colleague explain how they transform every report into a learning opportunity, fostering a culture where data-driven insights are embraced and effectively applied in everyday business decisions.  

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