From Data Services to Data Products - Marketing Analytics Summit


Moe Kiss

From Data Services to Data Products


Wednesday, June 22, 2022


11:25 am


Milano I & II


Answering ad-hoc questions is a never-ending treadmill that burns a lot of energy but doesn’t go anywhere. Moe plots the path of an analytics team from Mystic 8-Ball to data asset creator, to trusted advisor. How many times does the same question get asked before a dashboard is appropriate? How much effort should go into a given data asset? When is it appropriate to layer a dashboard with opinion and guidance? How do you know when automation is called for? When is the right time to sunset dashboard? It’s time to shift how we get the best from an analytics team for highest value.

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