Bio:

Moe is the Marketing Data Lead at Australian unicorn startup, Canva. Prior to that, she was in senior product and marketing analytics roles at Australia’s biggest online fashion retailer, THE ICONIC. She specialises in understanding marketing acquisition and customer behaviour through analytics, having worked both agency and client-side. She has experience across a variety of tools such as Looker, dbt, R, SQL, Google Analytics and Snowplow. She is a passionate and active member of the analytics community, co-hosting a bi-weekly podcast, the Analytics Power Hour. She is the president of the Analytics Association of New South Wales where she helps run Data Analytics Wednesday, a monthly meet up, and Sydney MeasureCamp, a yearly unconference. She won the Digital Analytics Association USA’s top new practitioner award in 2018. Moe is a strong advocate for gender and cultural diversity, organisational mentoring and networking.