Creating a robust Next Best Action (NBA) model can be tricky. Emma demonstrates some tips and tricks through the strategic use of analytics. Through real-life examples, Emma describes some of the challenges in both analysis and the implementation of a Next Best Action model and shares:

• Guidance on how to approach the analytical side of NBA
• Tips and tricks for a successful model
• Real-life examples of NBA in action
• Pitfalls to watch for in the implementation of an NBA model in the front line.