Bio:

SVP, Research & Data Insights at Shift Paradigm and active member of the CMA Insights Council, Emma has over 25 years experience helping organizations with the strategic use of customer data to drive business results. Her work has spanned a variety of industries in B2C and B2B, including those who market to intermediaries (like brokers).She is a recognized expert in her field and is a highly sought-after speaker, judge, panelist, and frequent contributor to industry publications.