Plotting the Next Best Action for your NBA Model
Friday, June 7, 2024
Creating a robust Next Best Action (NBA) model can be tricky. Emma and Cheryl demonstrate some tips and tricks through the strategic use of analytics. Through real-life examples, Emma describes some of the challenges in both analysis and the implementation of a Next Best Action model and shares:
- Guidance on how to approach the analytical side of NBA
- Tips and tricks for a successful model
- Real-life examples of CLV in action
- Pitfalls to watch for in the implementation of an NBA model in the front line.