Plotting the Next Best Action for your NBA Model - Marketing Analytics Summit

Plotting the Next Best Action for your NBA Model

Date:

Friday, June 7, 2024

Time:

11:25 am

Track:

Summary:

Creating a robust Next Best Action (NBA) model can be tricky. Emma and Cheryl demonstrate some tips and tricks through the strategic use of analytics. Through real-life examples, Emma describes some of the challenges in both analysis and the implementation of a Next Best Action model and shares:

  • Guidance on how to approach the analytical side of NBA
  • Tips and tricks for a successful model
  • Real-life examples of CLV in action
  • Pitfalls to watch for in the implementation of an NBA model in the front line.

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