Tight marketing budgets provide an opportunity for marketing analytics teams to act as a catalyst for cost-savings and effective marketing strategies. It’s high time for cross-collaboration. Red Hat has a crew of 10 scrappy data scientists from multiple departments who construct upsell, down-sell, and cross-sell models that serve over 75 teams across the organization. Cross-functional alignment is crucial for both the business and the individuals on the team. Greer reveals how you can maximize the impact of cross-functional alignment at your company:

• How cross-collaboration opens doors
• How to structure your team for success through a bottom-up approach
• What the business gets out of a cross-functional project
• What each team member gets out of serving on a cross-functional team