Join or Start a Cross-Functional Team - Marketing Analytics Summit


Greer Homer

Join or Start a Cross-Functional Team


Thursday, June 6, 2024


2:10 pm



Maryvale A+B


Tight marketing budgets provide an opportunity for marketing analytics teams to act as a catalyst for cost-savings and effective marketing strategies. It’s high time for cross-collaboration. Red Hat has a crew of 10 scrappy data scientists from multiple departments who construct upsell, down-sell, and cross-sell models that serve over 75 teams across the organization. Cross-functional alignment is crucial for both the business and the individuals on the team. Greer reveals how you can maximize the impact of cross-functional alignment at your company:

  • How cross-collaboration opens doors
  • How to structure your team for success through a bottom-up approach
  • What the business gets out of a cross-functional project
  • What each team member gets out of serving on a cross-functional team

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