Keynote: 5 Hollywood Storytelling Secrets For Business Data Presentations - Marketing Analytics Summit

Speakers:

Lea Pica

Keynote: 5 Hollywood Storytelling Secrets For Business Data Presentations

Date:

Friday, June 7, 2024

Time:

8:40 am

Summary:

What’s scarier than creepy, drooling zombies in a horror movie? Creepy, drooling zombies in your data presentation audience! For analytics and marketing practitioners everywhere, the struggle with presenting insights to bored, confused, and zombified stakeholders and clients is anything but fiction. At the heart of this struggle is a simple yet dastardly villain: not knowing the mechanics for telling engaging and motivating data stories. Lea illuminates the elements that make Hollywood so compelling and how they can kickstart your otherwise dry presentations. With her signature blend of practical, neuroscience-based principles and irreverent “tough love”, Lea will equip you with a fresh data storytelling script that will have your stakeholders finally understanding your insights and shouting “Action!” by the end.

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