Lea Pica - Marketing Analytics Summit

Lea Pica






Lea Pica is an educator of thousands of digital analysts, marketers, SEM/SEO’s, and consultants who want to present data stories that inform decisions, inspire ideas, galvanize into action, and communicate the value of their work. She hosts the industry-recognized Present Beyond Measure® Podcast, and blogs about stellar data presentation at LeaPica.com. Lea is a seasoned digital analytics practitioner, social media marketer, and blogger with over 15 years of experience building search marketing and web analytics practices for companies like Scholastic, Victoria’s Secret, Ralph Lauren, and Prudential. She’s trained practitioners in companies like CVS, Starwood, Hyatt, LexisNexis, and Kelley Blue Book. One day, Lea noticed that no one was taking action when she presented data and completed transformed her approach to actionable data visualization. After seeing massive results in informing decisions and effecting organizational change, she became passionate about teaching other practitioners how to do the same using neuroscience-based principles of information sharing. Lea’s greatest passion is the stage, which is her platform for empowering digital analytics and marketing practitioners to present information in a way that inspires action and creates indispensability.

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