Data Storytelling and Presentation Masterclass - Marketing Analytics Summit


Lea Pica

Data Storytelling and Presentation Masterclass


Thursday, May 6, 2021


8:45 am



It’s getting harder and harder for true insights to stand out from the noise. You and your organization are passionate about solving your clients’ and customers’ problems with top-flight analytics deliverables, but when it comes to telling the data stories that matter, however, something feels like it’s missing. Your audience just isn’t getting it. 

Your data deliverables must clearly and accurately communicate what happened, why, and what to do about it or they lose faith that they can make informed decisions. The relationship becomes tenuous.

The problem? Data practitioners typically aren’t equipped with the data storytelling tools and skills that surprise and delight clients and motivate them to take action. Analysts often don’t know which data to show, which chart to choose, or how to emphasize important insights so they can be understood, remembered, and acted upon.

This workshop closes this gap and gets you the results and recognition you deserve.


Connect with your audience so they will be much more receptive to your message. This requires thoughtful research into their deep desires. Learn audience needs assessment techniques and a robust presentation planning framework that works.


Lea’s proprietary PICA Protocol™ is a prescription for healthy, actionable data stories. It includes the anatomy of a healthy data viz, a full framework for visualizing analytical narrative, as well as alternatives for avoiding the most common data visualization mistakes.


Lea Pica is a data analytics practitioner turned Data Storytelling Advocate who teaches presentation and data visualization to thousands of digital analysts, data scientists, and marketers around the world.

She hosts the popular Present Beyond Measure® Show Podcast and blogs at Lea is also the author of an upcoming data presentation book (Summer 2021) and the creator of the PICA Protocol™, a practical prescription for delivering story-driven data that informs decisions, spark ideas, and drive change.

Lea is a seasoned digital analytics manager, social media marketer, and blogger with over 13 years of experience building search and analytics practices for companies like Scholastic, Victoria’s Secret, and Prudential.

She is a frequent headliner at live and virtual conferences around the globe such as Digital Summit, Digital Analytics Hub, MeasureSummit, SearchLove, Virtual Analytics Summit, ConversionXL Live, Domopalooza, DAA Symposia, Web Analytics Wednesday, and Marketing Analytics Summit. She’s shared the stage alongside speakers like Rand Fishkin, Krista Seiden, Wil Reynolds, Michele Kiss, Jim Sterne, Adam Greco, Tim Wilson, and many more revered digital marketing and data analytics thought leaders.

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