How does a 150-year-old company continue to stay among top 10 most teen-relevant companies? Abbas Arslan has worked at Coca-Cola for 18 years across marketing, insights, innovations, and leading AI applications. He explains the application of AI to communications development. This is not prompt engineering 101 or how to enjoy productivity gains from using generative AI. Abbas talks about using it for the true creative work – the crux of advertising – research and creation of the Big Idea. And, of course, he shares tips about how you can accelerate your AI journey.