Keynote: Creative GPT: Practical AI Applications in Advertising at Coca-Cola - Marketing Analytics Summit

Speakers:

Abbas Arslan

Keynote: Creative GPT: Practical AI Applications in Advertising at Coca-Cola

Date:

Friday, June 7, 2024

Time:

4:00 pm

Summary:

How does a 150-year-old company continue to stay among top 10 most teen-relevant companies? Abbas Arslan has worked at Coca-Cola for 18 years across marketing, insights, innovations, and leading AI applications. He explains the application of AI to communications development. This is not prompt engineering 101 or how to enjoy productivity gains from using generative AI. Abbas talks about using it for the true creative work – the crux of advertising – research and creation of the Big Idea. And, of course, he shares tips about how you can accelerate your AI journey.

Ready to attend?

Register now! Join your peers.

Register nowView Agenda
Newsletter
Knowledge is everything! Sign up for our newsletter to receive:
  • 10% off your ticket!
  • insights, interviews, tips, news, and much more about Marketing Analytics Summit
  • price break reminders