Abbas Arslan - Marketing Analytics Summit

Abbas Arslan


Senior Director Marketing Fanta


Coca Cola


Abbas is a global marketing, insights and AI expert with experience across 100+ markets. He has successfully led marketing teams that created in-market success while establishing global best practices like Coke Studio, Sprite Spicy Food, Coke Fest, Voice of the Humans. He also led the biggest Creative Effectiveness program worth 10B$. Combining skills across marketing, creativity and AI, he is able to bring a unique and highly valuable expertise in improving the quality of marketing while significantly decreasing the time and cost.

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