Keynote: Data Literacy Above All - Marketing Analytics Summit

Keynote: Data Literacy Above All


Thursday, June 6, 2024


11:10 am


Maryvale A+B


“Why do I need Data Literacy and what can it do for me? I already know how to use data!” While true, perhaps that’s not the case for others in your company or team. Joe shares his firsthand experience in building an impactful data literacy program at PBS.  You’ll gain a comprehensive understanding of what data literacy is, why it’s so important, and how adopting it can be beneficial to your organization (and potentially your own career!).

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