Keynote: Rebuilding Broken Trust - When the Data Doesn't Cut It - Marketing Analytics Summit

Keynote: Rebuilding Broken Trust - When the Data Doesn't Cut It

Date:

Tuesday, June 4, 2024

Time:

On demand

Summary:

Suppose your company sends a question to every member of your organization every three months: “Do you trust this person to do their job?” What if your data organization had some of the lowest scores from the rest of the business and from each other! That’s what happened to Lina, so the next survey asked for feedback on the quality and usability of their data, their visualizations, support, and – most importantly – impact. Lina shares how they built trust up again, became a critical function that everyone relies on, and most importantly, became a TEAM.

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