Director of Analytics
Lina has been in the analytics world for ten years, despite not having planned on entering it in the first place! She attended the University of Chicago with the aim to study medicine, later entering medical school with a focus on emergency medicine. After two years, she decided to take a gap year and found a digital analyst role in a small startup in London. She absolutely fell in love with her job and decided to never return to medicine again. From that point on, Lina entered the digital analytics community, soaking in as much as she could from Measurecamp, the digital analytics community on Twitter, and all the possible blogs she could read in a day.
After a stint in an agency, Lina landed at Hilton, where she lead the EMEA digital and product analytics team for four years. Afterwards, she decided it would be a good time to get a deeper understanding of her stakeholders’ worlds, and began leading performance marketing analysts and teams at a few scale-ups around the UK.
Lina is now the head of data science and insight analytics at Dojo, a fintech based in London which specialises in card payments and restaurant queuing solutions. Her team specialises on everything from risk & AML, people & HR, to customer and growth data.
In her spare time, Lina is obsessed with her peleton, running, and tries to travel to a new country as much as possible. If you want to talk data management strategy, scaling teams, or moving the business up the analytics maturing curve, definitely hit her up!