2:00pm – 3:30pm Since the first web logfile analysis tools showed up, people have been trying to figure out how to get the most out the people, process, and technology. We’ve learned that solving problems and making progress require help from others. Nobody is in this alone. The Marketing Analytics Summit One-to-One Mentorship program was created to help you with your progress. Got a technical issue? A departmental problem? A career decision to make? Sign up for a 90 minute deep dive with one of our mentors. These are people who have special knowledge, tons of experience, and industry wisdom going back years. Space is very limited – sign up early.

Anil Batra, Managing Partner, Optizent

Anil Batra is a Digital Marketing and Analytics Executive with over 20 years of experience. He has led Digital and Analytics teams for various agencies managing Fortune 500 clients. These days he is managing Optizent (https://www.optizent.com), a digital data and analytics consulting company based in Redmond, WA.

Anil has a passion for teaching, training, and helping others achieve their best in the field of Digital Analytics. He has trained people from diverse backgrounds and has converted them into high-performing Digital Marketers and Analysts. Over the last year, he has developed Optizent Digital Analytics Academy (https://academy.optizent.com) to help marketers learn how to leverage data to create a better customer experience and drive higher ROI. He has created and taught programs for the University of British Columbia (Canada), the University of Washington (USA), Bellevue College (USA), and the Digital Analytics Association.

Anil holds an engineering degree from India and an MBA from the University of Washington, USA.